✦ Meta ads for ecommerce brands ✦
A real storeTotal sales · 2026 vs 2025
May to June +62% Line chart of one store's total sales per day from May to June 2026, well above the same days in 2025.
Total store salesR15,112,133

Store name kept private.

May alone: +117% R7.8m in May

Meta ads agency for ecommerce stores

Meta Ads That Bring in orders, Not Just Clicks.

Grové Collective is a Meta ads agency for online stores in South Africa. We plan, test and scale your Facebook and Instagram ads, then tell you plainly what is working. Clear reports, honest numbers.

  • See a healthy ROAS in Ads Manager but not in the bank
  • Had ads that worked once and then tired out
  • Want one person to answer to, not a team of strangers

Who we work with. We only work with online stores spending R20,000 or more a month on Meta ads.

Build your bag Choose what you would like us to look at.

Two minutes · No obligation · For stores spending R20,000+ a month on Meta ads

Trusted By

  • Curve Gear
  • Chefs Brigade

Fit Guide

Find Your Size

Meta ads work best when a live store has enough budget to test properly. Find your row to see where we land.

Where your store isMonthly Meta ad spendOur answer
Still building the storeNo ad spend yet
Live, first orders coming inUnder R10,000
Live, steady ordersR10,000 to R20,000
Live and growingR20,000 to R50,000
ScalingR50,000 to R100,000
EstablishedOver R100,000

We only manage Meta ads. If you also need Google, TikTok or SEO, we would not be the right team for that part.

The Process

Track Every Stage

You always know where you are, and what happens next.

  1. 1You start here

    Fit Check

    A few questions about your store and your budget. We tell you straight away whether we suit each other.

  2. 2

    Discovery Call

    A free 45-minute call where we look at your store, your numbers and your goals, and say what we would do first.

  3. 3

    Audit & Plan

    Before any budget goes live, we map your audience, offer, creative and tracking.

  4. 4

    Launch & Scale

    New ads go live in a structured test. Budget follows what works, and you get a plain monthly report.

Reporting

Honest Numbers, in plain Language

Every week you get a short update. Every month you get a bigger report that shows your results against your benchmarks. No dashboards to decode.

  • A short weekly update: spend, orders and ROAS at a glance
  • A bigger monthly report that sets your results against your benchmarks
  • Meta's numbers checked against your store's orders
  • What worked, and what we are changing next
Example · fictional store
Monthly ReportResults vs benchmarks
BenchmarkActual
Ad SpendR40,000R42,000
Purchases240266
Average OrderR580R600
RevenueR139,200R159,600
Cost per PurchaseR167R158
ROAS3.5×3.8×

WorkingPurchases came in 11% above benchmark on 5% more spend. The retargeting offer is the cheapest source.

NextPause three weak creatives and test four new hooks.

Weekly UpdateWeek 3
SpendR10,300
Purchases71
ROAS3.9×

The second hook is pulling ahead, so budget moved to it.

Monique Grové, founder of Grové Collective Nice to meet you ✦

About

Hi, I'm Monique

Founder and Meta ads strategist at Grové Collective.

Before Grové Collective, I was head of agency, running an agency day to day. I started my own to do one thing properly: Meta ads for online stores.

I plan, build and report on every account myself. When you message, I answer. No account managers, no hand-offs, no team of strangers.

I care about the numbers that reach your bank account, not only the ones in Ads Manager. So every month I check Meta's numbers against your store's orders, and tell you plainly what is working and what is not.

I work with online stores spending R20,000 or more a month on Meta ads.

Product Q&A

Things Stores Ask Us First

What does it cost?

It depends on your ad spend and what you would like us to look at, so we share pricing on the free discovery call, once we have seen your store and goals.

What does a Meta ads agency actually do?

I plan and run your Facebook and Instagram ads: the audiences, the creative, the budgets and the daily optimisation. Then I report plainly on what is working, and check Meta's numbers against your store's real orders.

Who will I be working with?

Me, Monique, directly. Grové Collective is a one-person agency, so there are no account managers and no hand-offs. I plan, build and report on your account myself.

Which store platforms do you work with?

Any store that can run the Meta Pixel and Conversions API. Shopify and WooCommerce are the most common.

What do you need from me to get going?

Access to your Meta ad account and Business Manager, your store analytics, and a short brief on your products, margins and goals.

How soon will I see results?

Meta needs time to learn, and we test in stages. We do not promise overnight results. Once we have seen your account, we will tell you what to expect.

How often will I get reports?

Every week you get a short update with your spend, orders and ROAS. Every month you get a bigger report that shows your results against your benchmarks, what worked and what we are changing next.

What is ROAS?

Return on ad spend. It is the sales you get back for every rand you spend on ads. A ROAS of 3.8× means R3.80 in sales for every R1 spent. We check Meta's numbers against your store's orders, so the figure you read is one you can trust.

My ad budget is below R20,000. Can we still talk?

Not yet. Keep growing, and come back to the fit check when your budget is closer.

Your Bag Is Ready When You Are.

Tell us about your store and find out if we are the right team.

Two minutes · No obligation